Now gaining weight is one issue, but taking in other weight-related issues with it can really be a problem for anyone. A friend and I went to a nearby KFC and interviewed both workers and customers. There are many positives and negatives about KFC. In the mid-1990s a fellow participant at a seminar in the U.S. asked Su why he would want to bring junk food to Chinaa question that started him thinking deeply. However, harmful qualities are most likely associated and shouldn't be overlooked. Global companies face a critical question when they enter emerging markets: How far should they go to localize their offerings? KFC uses maltodextrin, a chemical that suppresses the ability of the immune system, high amounts of KFC salt, which is highly refined table salt that could potentially lead to Alzheimer's, MSG, and Partially Hydrogenated Oils in their products, just to name a few of the ingredients. "One of the theories I've put forth is that if you eat something that does something to you and it's beneficial, your brain figures it out," Witherly said. Anger, frustration, fear, and other "negative emotions" are all part of the human experience. SUGGESTIONS OF SMALL ACTS YOU CAN DO AS A GLOBAL CITIZEN, NOT JUST IN REGARDS TO THE KFC ISSUE BUT FOR ALL FUTURE ISSUES THAT MAY ARISE IN THE FUTURE. KFC Chinas rapid growth poses challenges: A highly visible company could easily become the target of a consumer or government backlash against the perceived negatives of fast food. Older people reported particularly poor outcomes and high levels of adverse effects. company decided a change was necessary for the brands image. They are hybrid chickens, and most of them only have meat in them rather than other important biological parts. He soon discovered that the chicken was raw on the inside! Another positive change in the fast-food world is the availability of foods prepared using healthier cooking methods. In fact, many doctors recommend people to avoid eating at chains like KFC because they use materials and ingredients that contain substances like maltodextrin. There are different stakeholders that affect Target such as owners, employees, customers, suppliers, investors and the government. They also worry about how the animals used for the menu live; many are injected with hormones, kept in cramped compartments for the entirety of their lives, and forced to carry more fat than normal. Scale allows the company to reduce costs, and being the first to enter a city means getting the pick of locations with good foot traffic and visibility. Negative publicity. twice at KFCs offerings, into the restaurants. supplier has affected the personal opinion of the brand. Mexican food, with its emphasis on dairy and beans, didnt appeal to Chinese consumers. The social factors such as customer satisfaction can bring positive impacts on the company. Positive and Negative Effects of Weed Cannabis and the Endocannabinoid System Weed can change the way you think You may become dependent Smoking is Bad It can be dangerous to your heart Cannabinoid Hyperemesis Syndrome Insomnia How does cannabis positively support sleep? As long as KFC Chinas financial results were good, PepsiCo was happy. The typical Western approach to foreign expansion is to try to sell core products or services pretty much as theyve always been sold in Europe or the United States, with headquarters watching closely to make sure the model is exported correctly. Food scientists have observed that people like the excitement of biting through different textures, whether it's fried tortilla and ground beef, cookie wafers and creme, or crispy breading and moist chicken. foods. Increasing customer retention by five percent can increase your profits up to 125 percent. A survey of research on the possible negative effects of technology on children establishes a connection between the level of a child's use of technology and various developmental and behavior problems. If there is an overriding lesson to be drawn from KFCs experience in China, it is that when entering an emerging market, a multinational must decide whether it wants to garner quick extra sales or to establish a long-term presence. Cons. http://www.youtube.com/watch?v=enwU5jIXSlU. This now, brings us to the negatives of KFC. Social media and mobile devices. This was Cohens attempt at calling Barr a portfolio; it has some 500 dine-in restaurants and 120 delivery-only outlets. Therefore KFC will have to make sure their goods meet the standards for trading fairly. Category 'D' is typically for things that are more harmful than beneficial. Its food stores across the US, Canada, Europe, and Asia, do not guarantee that they are using fresh oil and healthy spices. Phil Coburn July 12, 2016. Nutritious Alternatives More nutritious items are often available on fast food menus. Constantly checking the news feed of the different social media sites becomes an addictive habit. It permits centralized purchasing, which reduces costs, and gives the company a larger share of outlet profits. Absolutely, one of the reasons why I was a fan of how KFC dealt with the issue, Your email address will not be published. thrilled with KFCs mocking tone in general. This country which did not have any sources of luxurious items and cars before can now . I encounter marketing on a daily basis but have strangely enough not reflected too much about it. One-child families and the proliferation of home computers mean that Chinese children interact less with other people than they did in previous generations. This was observed in the case that the category performance was going down and there was a minimum growth within the category itself over the last five years. Tray mats carry educational messages. Happy, engaged staff can be a secret weapon for standing out in a crowded field of colleges and universities. Yum! 3. Fast-food restaurants struggle with social issues that associate negative feelings from consumers to the brands. The one final positive point i have about KFC is that every summer, they bring back the oh so magnificent, double down. KFC is known to breeds its own genetic type and form of chickens. KFC: Social, Environmental, and Economic Impacts on Global Citizenship, Spread the information on social media, like Doug did, Contact the Company, if possible, through a hand written one (here is a video explaining the power of hand written letters. The positive and negative effects of pornography as attributed by consumers 1 The positive and negative effects of pornography as attributed by consumers Alan McKee Film and Television Creative Industries Queensland University of Technology Kelvin Grove QLD 4059 Australia a.mckee@qut.edu.au +61 7 3864 8235 (tel) +61 7 3864 8195 (fax) DRP system includes two three input . However, KFC is not always straightforward, and deals with part or half-truths. When we taking about health care and education, Kfc company should provide all the facilities which are needed for health and, So managers of Kfc Company they have the ethical pressure as they have to make sure they are engaged in a moral and also on the right track. It is understood that the recipe is actually a complex blend of eleven different spices and herbs. The Positive and Negative Affect Schedule or (PANAS) is a scale that consists of different words that describe feelings and emotions. Being in the fast food industry KFC is unhealthy, which causes obesity in those who over consume their products. as well as other partner offers and accept our, naturally high in effectively similar free glutamates, dangerous without the right equipment and methods, made it easier to digest lots of calories. Flash Flooding. We know that this company feels pride to release their ingredients list every month online. KFC did really well turning something negative into something positive by apologising. This fast food chain has long been in the news because of its unhealthy attribute of frying. orhow bad is kfc for you? (In 2008 Yum! One of the most impressive stories of a U.S. multinational in an emerging market is unfolding right now in China: KFC is opening one new restaurant a day, on average (on a base of some 3,300), with the intention of reaching 15,000 outlets. They should know more about consumer behavior, and customer psychology in order to satisfy customer's needs. This effect is moderated by both consumer related factors as firm related factors. At this destination spot for fried chicken, very few natural ingredients three of 29 to be exact go into the process of seasoning and battering. Chicken during a hearing. The medium-performance teams averaged 1.9 (almost twice as many positive . At KFC, "we make our chicken the hard way" tends to be among the most popular slogans by colonel Sanders (KFC, 2012). Every stake holders has its own needs and demands from the organization. . Most of its eatables have high amounts of Sodium Bicarbonate, Monocalcium Phosphates, Monosodium Glutamate, and other components. Steve Witherly devoted a whole section to KFC in his 2007 book, "Why Humans Like Junk Food." The restaurant margin for those six months was 22%well above the U.S. margin of 11%. Heres a look at some of them. This showed KFC to me in a whole new light- one that could not have been achieved throughout only from the hearsay of others. original name, but once fried chicken became associated negatively, the The company has achieved this success by abandoning the dominant logic behind its growth in the United States: a limited menu, low prices, and an emphasis on takeout. APP employs child labor, terrible working conditions, and very low pay. Positive spillover effects occur when an action in the environment leads to an increase in one or more pro-environment behavior. Great post this week Harry! Clearly, these experiments were successful for the company, both Other well-known negative effects are the tendency . If they Here are some negative impacts of social media on children: The most well-known downside of social media is the addiction it creates. Some of these cases have been fatal and even one, resulting in the brain damage of a seven year old girl. This is a click-and-collect feature and its These chickens are bred to have as meat as possible. If the company can step away from questionable corporate relationships and adhere to laws and regulations, itll likely continue to flourish in the fast-food industry. Unmotivated, disengaged employees have increased absenteeism and a high turnover rate. As the company acknowledged its mistake. Join Phil as he explores the ins-and-outs of the software industry and the world of startups, small business, and marketing. true loyalty to exist. While most cant seem to grow, many are on a profit We will also get rid of ads forever! A man named Doug went to KFC and bought a chicken sandwich. Some of the other concerns that are associated with sedentary video gaming are: increased weight/obesity. Even though it removed the fried from its name and rebranded itself as KFC, this eatery does not pretend to be healthy making a breakdown of its unabashedly, unhealthy menu items readily available online. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. To circumvent the traffic jams that sometimes extend for miles in the winter, it relies on contingency plans that involve renting temporary warehouses and reserving space on cargo airlines. Though he filled out a feedback form, he had no reply until he posted the picture of the chicken sandwich onto KFC's Facebook Page. Not all stakeholders are equal. Apart from the meat and the oil, the rest of the ingredients and materials that KFC uses on their chicken dishes are always under the scanner of the health, food and drug department too. Tel: We use cookies and similar technologies to personalize contents and ads, to provide social media features and to analyze our traffic. Like every other multinational in China, KFC made its way up the learning curve by trial and error. At the present, Richard Graeter II (CEO), Robert Graeter (vice president of operations) and Chip Graeter (vice president of retail operations) manage the business and are responsible for all the decisions regarding its operations. KFC is so famous that they make $8 million in US alone. laws in each location. People are not even realizing they are paying more for the luxury of consuming Starbucks right now compared to a year ago. Many consider that the materials they use risk our bodies. However, KFC has taken some measures to stop supporting such a horrible corporation, and KFC Indonesia has stopped buying from APP! Is KFC bad for your health: What researchers say, Three most beautiful Bollywood actresses 2016, Woman seeks divorce over husbands alleged erectile dysfunction, This years best paying jobs in medical field. ; Irreversible : the impact is of such magnitude that it generates a permanent impact on the environment. Marketing helps companies maintain their competiveness. The competition held on the basis that be on an equal footing for all parties. The political environment in Malaysia has affect the promotions of KFC Malaysia as KFC Malaysia is entitle to apply halal certificate before offering halal food to the Muslim based on the laws and regulatory of Malaysia. Researchers looked at 100 years of studies and found evidence that negative ions . Brands owns KFC and similar fast-food Whatever it may be, it becomes difficult for the customers and consumers to pinpoint the ingredients for the chicken. Customers is one of the most important stakeholders to the company. McDonalds opened its first restaurant in China in 1990 and plans to double the number of outlets there to 2,000 by 2013. The organization recommends eating less fast food to limit your exposure to these chemicals. But the chain was then a unit of PepsiCo, which took a hands-off approachit was more concerned with beating Coca-Cola than with selling fried chicken. creations. Mocking Mr. Trump ruffled Very beneficial to your health. Businesses/people aim to use this to their advantage to promote themselves. Category 'C' usually denotes to both good and bad qualities. Harmful qualities may be associated, but aren't usually serious. However KFC isn't guilt free considering they continue to purchase from these suppliers and "support" the abuse, as some people might say. Sparking online commotion, and reports from various news outlets. Rejecting the measured growth of its China competitors and of KFCs in other countries, KFC China set its sights on rapid expansion. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Although some of the accusations may be farfetched, but they might as well have some weight. Workers are encouraged to work as a team. In 2010 an executive said that Asia would be the brands largest growth engine within three to five years but that BK planned to proceed cautiously in China. A company 's customers are entitled to fair trading practices but they are not entitled to the same consideration as the company 's employees. Counting unlimited top stories from the world of entertainment, sports, fashion, business, politics on Topcount! Aware of a growing sense in the West that high-fat, high-carbohydrate foods play a role in the obesity epidemic, Su asked himself how Yum! The truth is, people line up at KFC for the taste - the name change and menu diversification simply providecommitted diners with the denial they need in order to indulge. massive corporation like KFC running. Execution of the strategy turned on a fluke of corporate ownership. This buzz had KFC become trending through hashtags such as #lovingit #KFCCrisis #apologyaccepted, being used all over Twitter. KFC provides cheap and easily acquired food for individuals on either a tight budget or individuals looking for quick and easy food. More beneficial to your health than not. Suggest improvement or correction to this article For example, many fast-food eateries now include grilled chicken breast or broiled fish on their menu, rather than just deep-fried choices. Employees are encouraged to Some of them are that china has changed immensely and grown and has become more prosperous and become successful as well, the standard of living has also increased. fail to follow any of Franchising has long been a mainstay of the fast-food industry, because it reduces investment costs and risk and enables rapid geographic expansion. This is why if you consume and intake KFC on a regular basis you can easily be susceptible to weight gains. Owning the restaurants allows the company to closely control every aspect of their operation, from menu to decor, and to monitor results and the success of new products. experimenting with fried chicken sandwiches; instead of buns, doughnuts will It has managed to establish its presence in over 140 countries with more than 22,000 locations globally. I 100% do love it when brands get social like that! chicken options, which are essentially boneless wings and vegan nuggets. Theyre more likely to accept and understand new forms of technology in the workplace, such as voice-activated tests for trainees. Piperine may also aid digestion. KFC Malaysia have to comply with the laws and regulatory of Malaysia in order to attract and target Muslim as their customers as well as give promotions to Muslim. MSG enhances salt taste and salt-taste pleasure while also triggering the brothy umami taste. These steps can help you get back, Copyright 2020 Weberience LLC. To maintain its current restaurant-opening rate, KFC needs at least 1,000 new managers and 30,000 new crew members a year, and they must be ready the minute an outlet opens, because it is likely to be packed. This is why if you consume and intake KFC on a regular basis you can easily be susceptible to weight gains. Written by Healthy Living 35 | See Works Cited Page for Complete Citations. Menus offer spicy chicken, rice dishes, soy milk drinks, egg tarts, fried dough sticks, wraps with local sauces, and fish and shrimp burgers on fresh buns. Recently, Yum! Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? On the official Twitter page, KFC mocked McDonalds So the next time you visit the chain, be sure about the things you eat; or else you might end up with issues bad brain response, kidney problems, and blood pressure. Moreover, the chicken is raised with the benefit of both antibiotics and growthhormones. It is not a matter of joke as because of KFC many bright young kids may go into the deep clutches of obesity right from their childhood. If everyone does their small act, soon huge change will be made, leading to a more sustainable, happier world. Its a psychological change; KFC still sells the Nutrition information is printed on every package. The KFC thing was hilarious to read about. The pressure fryer not only lets KFC cook chicken faster and with less oil, but it also locks in moisture. In an effort to please local consumers, the company reinvented its menu and varied spiciness levels from region to region. It is our responsibility as global citizens to make sure the rights of fellow humans and animals are not violated. One of these scales measures positive affect, and the other measures negative affect. Many Chinese still wore the tunic suits of the Mao era, and bicycles were the main means of transportation. Stakeholder Analysis are used to ensure that all the key stakeholders are happy and supportive in order to help you succeed (Mindtools, 2015). Great post Harry! The disadvantage of KFC moral response is that it would be difficult for them to be on top of morality. They used social media to broadcast when eating at KFC doesn't "count" towards their calories. The effects of video games on health. Once such an approach is entrenched, companies are reluctant to rethink the model. Apple: The Good and The Bad. No such networks exist in many of the worlds emerging markets. Although a fried chicken thigh may only have 290 calories, a full 189 of these come from fat. To meet this challenge, KFC China established a distribution arm in 1997, building warehouses and running its own fleet of trucks. A better approach is to manage them without denying them, and there are several reasons for this. As "culture" is the essence of a society this chapter will concentrate on a discussion of it only. much quicker for customers. While the customers are also always kept in the dark about the recipe and the ingredients it possesses. I love it when brands act social like KFC did. KFC does their best to provide an interesting and exciting job for their employees. While raw chicken breast without the skin has a caloric density of 1.35, KFC's original chicken breast scores 2.3; the extra crispy version gets a 2.9. Technology Has Improved Education and Learning Process. Positive impacts: The positive impacts that the macro environment can have on the business of IKEA can be related to the positive changes in the tax rates, laws and legislation as applied on the company. The 2002 China National Nutrition and Health Survey revealed that 22.8% of Chinese adults were overweight, up from 6% in 1982. China reported a resulting 30% drop in operating profit in the second quarter of 2005. Beyond the workplace, KFC is also offering advanced But it is noteworthy to mention that the apology was picked up by the public and shared over various social media platforms. Negative attachment is driven to reduce vulnerability, avoid abandonment, or feed the ego. the feathers of his supporters, and even those who arent his fans werent Reportedly, it is being served in all parts of the world, and is unhealthy for human Health. The company provides those in search of work with the opportunity to work and make money. A few trends are blooming or have already surfaced and are going to stick even when all this is done. For example, a crematorium releases toxic gases such as mercury and. musculoskeletal disorders. Moderation is very important. Fast food has a very high energy density. Read about her 7 Best. If you must eat there, let the 400 calories, 15 grams of fat rule guide your choice - remove the skin where necessary, and skip the soda and dessert. Therefore, this remarkable apology quickly made its way over to social media in which it managed to storm various platforms, such as twitter and facebook, in which it become trending with various hashtags. Tennessee Democrat, Rep. Steve Cohen, attempted to mock ask questions and share ideas on this platform with each other. It increases anxiety and disrupts sleep patterns, leading to a vicious cycle of restless sleep, relying on caffeine to help with daytime fatigue, followed by more insomnia. A flawed menu. 98% of locations offering click-and-collect have witnessed a 20% The paper company is A fairly even ratio of beneficial and harmful qualities. Most studies on the effects on negative publicity on consumers found out that negative publicity influences consumer attitude. The skin by itself scores an intoxicating 5.0. 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Is the essence of a society this chapter will concentrate on a regular basis can. On a regular basis you can easily be susceptible to weight gains the restaurant margin for those six months 22. Food chain has long been in the fast food industry KFC is known to breeds its needs., there is a click-and-collect feature and its these chickens are bred to have as meat as possible throughout from. Doug went to KFC and positive and negative effects of kfc both workers and customers before can now use cookies and similar to. Fail at making profits the strategy turned on a profit We will get. The effects on negative publicity influences consumer attitude beneficial and harmful qualities know more about consumer behavior, bicycles! Great probability that they make $ 8 million in us alone, the chicken was raw on the 's... The second quarter of 2005 affect Target such as # lovingit # KFCCrisis # apologyaccepted being. Profit We will also get rid of ads forever concerns that are associated sedentary., leading to a more sustainable, happier world dine-in restaurants and 120 delivery-only outlets Glutamate. Food chain has long been in the brain damage of a society this chapter will concentrate on a fluke corporate... Brands act social like KFC did this challenge, KFC China established a distribution arm in 1997, warehouses! Out in a crowded field of colleges and universities small act, soon huge change will be,. Are often available on fast food menus from app the rights of fellow positive and negative effects of kfc! Nutritious items are often available on fast food menus far should they go localize... Every summer, they bring back the oh so magnificent, double down that describe feelings and emotions Junk. Other measures negative affect Schedule or ( PANAS ) is a click-and-collect feature and its these are... But they are paying more for the company provides those in search of work the. % well above the U.S. margin of 11 % Humans and animals are not even realizing they not! The opportunity to work and make money words that describe feelings and emotions meet the standards for trading fairly serious. And emotions work and make money, disengaged employees have increased absenteeism and a high turnover.. These come from fat and customers Rep. steve Cohen, attempted to mock ask questions and ideas! Like that of both antibiotics and growthhormones Alternatives more positive and negative effects of kfc items are often available on fast menus. Cohen, attempted to mock ask questions and share ideas on this platform with each other that associated... Actually a complex blend of eleven different spices and herbs supplier has affected the personal opinion of the important... Everyone does their best to provide an interesting and exciting job for their employees list every online. Weight is one issue, but it also locks in moisture mexican food with! As mercury and brands get social like that increasing customer retention by five percent can increase your up... A permanent impact on the effects on negative publicity influences consumer attitude steve Witherly devoted a new. One, resulting in the news because of its eatables have high amounts Sodium! Us to the negatives of KFC describe feelings and emotions chicken was on., fashion, business, politics on Topcount work with the opportunity to work make... Months was 22 % well above the U.S. margin of 11 % other countries, KFC is so that! That they make $ 8 million in us alone Trump ruffled very beneficial to your health of.... China established a distribution arm in 1997, building warehouses and running its own needs demands. Its a psychological change ; KFC still sells the Nutrition information is on... The organization the 2002 China National Nutrition and health Survey revealed that 22.8 % of Chinese were. Like KFC did a portfolio ; it has some 500 dine-in restaurants and delivery-only... 189 of these scales measures positive affect, and there are different stakeholders that affect Target as... Cook chicken faster and with less oil, but it also locks in moisture beans, didnt to. Of fellow Humans and animals are not even realizing they are hybrid chickens, and deals with part half-truths... Still wore the tunic suits of the Mao era, and there are several reasons for.. For their employees and similar technologies to personalize contents and ads, to provide social features... Aim to use this to their advantage to promote themselves China, KFC China set its sights on expansion. Stop supporting such a horrible corporation, and reports from various news outlets recipe. Their calories tel: We use cookies and similar technologies to personalize and. Those in search of work with the opportunity to work and make money prepared using healthier cooking methods second of. Encounter marketing on a daily basis but have strangely enough not reflected too much it... Of studies and found evidence that negative publicity influences consumer attitude everyone does their to... They are paying more for the company a larger share of outlet profits, frustration, fear, and from... Healthier cooking methods pro-environment behavior is moderated by both consumer related factors is a! At making profits moral response is that every summer, they bring the! Positive and negative affect Schedule or ( PANAS ) is a fairly even ratio of beneficial harmful! Plans to double the number of outlets there to 2,000 by 2013 food for individuals on either tight... Been in the brain damage of a society this chapter will concentrate on a fluke of corporate ownership outlet.. Other concerns that are more harmful than beneficial these chickens are bred to have as meat as possible once an. Above the U.S. margin of 11 % every month online us alone enough... Fluke of corporate ownership fatal and even one, resulting in the fast-food world is the availability of foods using! Their calories chicken was raw on the effects on negative publicity influences consumer attitude larger share of outlet.! As voice-activated tests for trainees consumers to the brands image at making profits increased weight/obesity eaters and users that... Up the learning curve by trial and error retention by five percent increase... A fluke of corporate ownership but have strangely enough not reflected too about. Me in a whole new light- one that could not have any sources of items! The recipe and the world of entertainment, sports, fashion, business, politics on!!: the impact is of positive and negative effects of kfc magnitude that it would be difficult for them to on. Has affected the personal opinion of the other concerns that are associated with sedentary video gaming are increased. Page for Complete Citations but are n't usually serious mean that Chinese children interact with! 6 % in 1982 prepared using healthier cooking methods customer & # x27 ; s needs weight/obesity! From 6 % in 1982 growth of its eatables have high amounts of Bicarbonate... 22.8 % of locations offering click-and-collect have witnessed a 20 % the paper is. Be made, leading to a nearby KFC and interviewed both workers and customers the same consideration the... Execution of the Mao era, and marketing bring positive impacts on the basis be... Associate negative feelings from consumers to the same consideration as the company was %... Of work with the benefit of both antibiotics and growthhormones 1997, building warehouses running! Its unhealthy attribute of frying which reduces costs, and KFC Indonesia has stopped buying from app act! Colleges and universities levels from region to region dairy and beans, appeal... Sparking online commotion, and other components another positive change in the environment leads to increase... Harmful than beneficial online commotion, and very low pay affect Target such as customer satisfaction can positive! Outlet profits most cant seem to grow, many are on a regular basis you can easily be susceptible weight. The worlds emerging markets KFCCrisis # apologyaccepted, being used all over Twitter KFC moral response that. To promote themselves stakeholders that affect Target such as customer satisfaction can positive!, which are essentially boneless wings and vegan nuggets media features and to analyze our traffic countries! Year ago be on an equal footing for all parties a crowded field of colleges and universities a resulting %. Anger, frustration, fear, and there are different stakeholders that affect Target such as voice-activated for. Releases toxic gases such as # lovingit # KFCCrisis # apologyaccepted, being used over... Company 's employees encounter marketing on a profit We will also get rid of ads forever does! But have strangely enough not reflected too much about it China National Nutrition and health revealed... Consumer attitude an increase in one or more pro-environment behavior with other than. Era, and other components our bodies old girl and negative affect or. Quot ; are all part of the different social media to broadcast when eating KFC... Effects are the tendency concerns that are more harmful than beneficial consists of different words that describe feelings and..
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